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John
L. Stanton has a Ph.D. in marketing from Syracuse University,
and been in the food industry for over 30 years. He
is currently professor of food marketing at Saint Joseph’s
University in Philadelphia and is the Peck Fellow for
FMI/IFDA. Besides academia, Dr Stanton has also worked
in the food industry. He has been Vice President of
Marketing for Melitta, an international coffee company,
and worked in Germany working for Tengelmann, one of
the world’s largest food retailers and owner of
A&P in the USA. Dr. Stanton was also director of
research of an advertising agency and has consulted
for many nationally known food companies including Campbell
Soup Company, Procter & Gamble, Frito Lay, Florida
Dept. of Citrus, Kellogg and others.
Dr. Stanton has spoken at many major US food association
meetings and conferences including the Food Marketing
Institute (FMI), Institutional Food Distributors Association,
National Grocers Association (NGA), Institute of Food
technologists (IFT), National American Wholesale Grocers
Association (now FDI), Snack Food Association, National
Frozen Pizza Institute, Private Label Manufacturers
Association (PLMA), International Mass Retailers Association,
National Pasta Association, National Confectioners Association,
World Agri-business Association, Institutional Foodservice
Distributors Association, Ohio Grocers Association,
Processed Apples Institute, North American Meat Processors,
Retail Bakers of America, New England Grocery Marketing
Association, Calories Control Council, Oklahoma Grocers
Association, Specialty Food Association, Mid-America
Food Processors, Specialty Coffee Association, and Single
Serving Food Association. He has spoken to a number
of wholesalers such as Associated Wholesale Grocers,
Fleming, AG (Baton Rouge), Wakefern, and many others,
and retailers such as SuperFresh, Acme, Kroger, Schnucks,
Colburns, Roche Brothers, Publix, Clemens, and Hy-Vee,
to name a few.
Dr. Stanton has also worked with many of the commodity
agriculture groups including the Florida Department
of Citrus, Mushroom Council, Sweet Corn Association,
US Apples, Dairy Management Inc, cranberry growers of
Ocean Spray, and numerous farm groups.
He has also spoken to many international food groups
in Russia (Russian Fruit Juice Federation, Russian Grocers
Association), Germany (Tengelmann, European Fruit Juice
Association, Hypermarket Association), Denmark (AC Nielsen
trends conference), Sweden(AC Nielsen trends conference),
Finland (AC Nielsen trends conference), Norway (AC Nielsen
trends conference), France (Monoprix), Argentina Grocery
Association, Uruguay (Agri-business Congress), Japan
(USDEC Cheese conference), Brazil (ABRAS, APAS), Thailand
(Fresh Food Association), Chilean Grocers Association,
Colombian Grocers Association, New Zealand Food and
Beverage Association, Mexico (Mexican Grocers Association)
and Ireland (Musgrave, Spar, Food and Beverage Association).
Dr. Stanton has done programs around the world for the
USDA FAS in places such as the Czech Republic and Thailand.
Dr. Stanton also completed a project in Estonia to develop
a chain of grocery stores in Estonia, Latvia, Lithuania,
and Western Russia for an investment group.
Dr. Stanton has been regularly quoted in the media.
He was interviewed on CNN, the Today Show and was interviewed
on NBC Nightly News with Tom Brokaw. He has been quoted
in most of the food marketing magazines, as well as in Forbes, Fortune,
Advertising Age, Brand Week, the New York Times, the Wall Street
Journal, and many others.
Dr. Stanton writes a monthly column in Food Processing
and his work has been published in
food trade magazines such as Supermarket Business, Food
and Beverage Marketing, National Grocer, Brand Marketing,
Grocery Marketing, Pasta Journal, California
Grocer, Brand Week and Progressive Grocer, and he writes
a monthly column in Food Processing magazine. Dr. Stanton
has a new book published entitled MORE Stanton on Food
Marketing and his books include: Stanton on Food Marketing,
Success Leaves Clues!, Delight Me...The Ten Commandments
of Customer Service, 21 Trends in Food Marketing for
the 21st Century, 325 Ways to Make Customers Feel Like
Your Supermarket Is Their Supermarket, Marketing Planning
in a Total Quality Environment, Running Supermarket
Consumer Focus Groups, and Making Niche Marketing Work
(McGraw-Hill). The niche book was selected for the Business
Week Book Club, and has been published in German, Portuguese,
Thai, Hebrew, and Korean. Dr. Stanton is currently the
editor of the Journal of Food Products Marketing, and
an editorial advisor of the British Food Journal.
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