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Founder of Hoyt & Company and a CPG Marketing and Sales Consultant for over 35 years, Chris has developed an industry-wide reputation for his real-world, fact-filled, challenging and entertaining presentations. Chris worked in senior management positions for Clairol and Proctor & Gamble for many years, and knows the difference between theory and practice. Often called one of the consumer packaged goods industry's few "original thinkers," Chris is known for his grasp of the needs of both the manufacturer and retailer communities. Chris’ areas of expertise include:
- Strategic Planning
- The Consumer Packaged Goods Industry
- Food Marketing
- Health and Beauty Care Marketing
- Private Label Marketing
- Co-Marketing
- Shopper Marketing
A frequent speaker at industry conferences, including multiple appearances at the PLMA, Beverage Retailing, Promo, United Fresh Fruit & Vegetable Association and Supermarket College annual meetings, Chris consistently gets high marks for his data-packed content, his knowledge of the subject matter and his entertaining style.Chris has also taken his expertise to the classroom where he was a guest lecturer in Marketing at the Columbia Graduate School of Business for five years. Chris has written a monthly column on marketing since 1993. He has been a regular contributor to Promo Magazine, Brand Marketing Magazine, Supermarket News and, since 1998, to Reveries Magazine, an online publication for consumer goods marketers. Chris is frequently quoted in trade magazines such as Grocery Marketing, The Packer, Brand Marketing, Advertising Age, Brandweek and Discount Store News, as well as mainstream publications such as USA Today, Business Week and the Wall Street Journal.
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