SPEAKER
• Travels throughout the U.S., Canada, Europe and the Pacific Basin. Speaks
on marketing for retailing, direct marketing, financial/insurance groups
and the food industry.
• Speaker for Food Marketing Institute for 20 years; 12 years at Pan
Pacific Marketing Symposium, Australia; 12 years at Montreux Symposium and
9 years at Greenwich Workshop conventions as well as several years for
IGA, N.G.A., St. Joseph's University, American Express and NCR.


CONSULTANT
• Financial Service Groups
• Retailing, worldwide
• Direct Marketing industry, worldwide
• Supermarket Industry, Wholesale and Retail


E-NEWSLETTER
• "The Raphel Report" on the Raphel Marketing website


BOOKS
• "The Complete Idiot's Guide to Winning Customer Loyalty"
• "Selling Rules!"
* "Up The Loyalty Ladder"
• "Tough Selling For Tough Times"
• "Mind Your Own Business"
• "The Do-It-Yourself Direct Mail Handbook"
• "Customerization"


BUSINESSMAN/CIVIC LEADER
• Chairman, Raphel Marketing
• Co-Founder of Supermarket College
• Developer of Gordon's Alley, New Jersey's first pedestrian mall, a
multi-million-dollar shopping complex in Atlantic City, N.J.
• Advisory Board Member, U.S. Small Business Administration


POSITIONS HELD
• Vice President, Historic Gardner's Basin
• Vice President, Miss America Pageant
• State commissioner, Atlantic City Convention Center Authority
• Vice Chairman, New Jersey Casino Reinvestment Development Authority
• Chairman, Atlantic County Improvement Authority
• Board Chairman, Atlantic Community College
• Director, Board of Freeholders, Atlantic County, N.J.

TOUGH SELLING FOR TOUGH TIMES
In this high-energy show, Murray will tell you how to “Listen” to your customers, “Sell” to them and “Reward” the 20% who give you 80% of your sales.
This show is chock-full of case histories, anecdotes and ways to kick your business engine back into high gear.


UP THE LOYALTY LADDER
From his book of the same name, Murray’s presentation “Up the Loyalty Ladder” details the five steps on the customer Loyalty Ladder for your business:

1. Prospect: Someone who has heard about your business, but has not yet shopped with you.
2. Shopper: Someone who comes in occasionally.
3. Customer: Someone who shops with you fairly consistently.
4. Client: Someone who buys everything you sell that he/she can use.
5. Advocate: Someone who buys everything you sell that he/she can use, and also recommends you to all his/her friends.


BRANDED!
Murray explains the power of branding to market, advertise and promote your business. You can carry national brands and private label brands, but you also need to brand your company so your business will stand out in front of the competition.


CHANGE!
With five key points, Murray shows the audience how their businesses can survive and grow in this time of fast change.

1. Give a clear, targeted message.
2. Include individualized products and services.
3. Assure value.
4. Provide great service.
5. Build loyalty to your customers with rewards.


CUSTOMERIZATION
The most successful businesses tailor their products and services to what their customers want by following the number one rule: “Find out what your customers want...and give it to them!” This fast-moving marketing and advertising show contains Murray’s ideas for promoting your business with the customer in mind, using direct mail, the Internet, newspaper and in-store advertising.


FIND, CAPTURE AND KEEP CUSTOMERS
In this exciting show, you’ll learn a three-step process to find, capture and keep customers. First, know who you are, know what makes you different and know your customers. Next, bring your message to your customers through in-store marketing, print, broadcast advertising and the Internet. Then, you can beat competitors with your service, customer rewards, loyalty marketing and one-to-one marketing.

$5,000 plus expenses for 1 - 2 hour speech

"The Complete Idiot's Guide to Winning Customer Loyalty"
"Selling Rules!"
"Up The Loyalty Ladder"
"Tough Selling For Tough Times"
"Mind Your Own Business"
"The Do-It-Yourself Direct Mail Handbook"
"Customerization"
"Speaking Rules!"