Alan Rosenspan is the President of Alan Rosenspan & Associates, a direct marketing creative services and consulting company.

He and his teams have won over 100 awards for creativity and results, including 18 DMA Echo Awards. He has also been a judge of the Echoes, the Caples, the EDMA Best of Europe Awards and the international judge of the RSVP Awards in New Zealand.
Alan is the creator and presenter of the "Creative Strategy" course for the Direct Marketing Association. He has led seminars and workshops in 18 different countries, as well as for dozens of corporate clients and associations.

He has also been a direct marketing instructor at Bentley College for the past 11 years, and taught courses at the Ad Club. Alan's articles have been published in direct marketing magazines worldwide, and he is an author and contributor of three books on direct marketing.

He was the 1997 "Direct Marketer of the Year" for New England.

Seminars:
Alan Rosenspan leads a number of highly-interactive seminars on direct mail, creative strategy and creativity.

Improve Your Direct Mail in One Day
This is a one-day seminar that has dozens of real-life practical suggestions, techniques and ideas that you can put to use right away. It includes: The Elements of Strategy; The How and Why of Testing; How to Develop Winning Offers; The Direct Mail Workshop and 101 Ways to Improve Response. It is a highly interactive workshop with case-histories and creativity tests.

The Creative Strategy Seminar
This two-day seminar is sponsored and endorsed by the Direct Marketing Association in New York and is given nationally. It includes everything you need to develop more powerful, more successful creative strategies, including choice of medium, offers, list selection and creative. Consistently one of the best-attended and highest rated seminars offered by the DMA, it also includes modules on Internet and e-Mail Marketing, plus how to market in a down economy.

B2B and Beyond
This is a one-day seminar specifically for business-to-business marketers, and includes: The 10 Commandments of B2B; The Psychology of the B2B Customer; How to Get Better Creative; Internet and e-Mail Marketing; Turning Leads into Sales; and Developing a Successful B2B Strategy. We also have a version of this seminar customized for high-technology customers.

Speeches:
Alan Rosenspan has been a keynote speaker at dozens of conferences around the world. Here is a partial listing of available speeches, which can be customized to your needs.

"The E-volution of Direct Marketing" (Survival of the Fittest)
This 60-minute presentation explores the challenges of e-marketing and shows you how to take advantage of interactive communications. It starts with a fun exercise – "Who wants to be an e-millionaire?”

Thinking Like a Direct Marketer
This 60-minute presentation is based on the articles I've been writing for Direct Marketing and Focus magazine in New Zealand. This shows you how to think strategically and creatively about your direct marketing program; how to identify segmenting opportunities; how to evaluate creative, and other ways to think like a direct marketer. It also discusses the Psychology of Persuasion and includes trigger features, agents of influence, and psychological appeals.

How to be Insanely Creative
This fun, high-impact presentation examines what we've learned about creativity and how to apply it to many situations – not just direct marketing. It is a very innovative and interactive presentation that works best with groups of 100 or fewer people.

101 Ways to Improve Response
This presentation shows you how to beat your control. It is based on my list, which has been published in three direct marketing magazines and is now up on two websites. The presentation also has a lot of samples, techniques and ideas your audience can use in their own direct marketing programs.

The Six Blind Men and The Elephant
This 60-minute presentation was written up in Direct Marketing magazine. It discusses the important of having not just a big idea, but the right big idea. I call it "The Strategic Creative Imperative." It includes several interesting case-histories of successful campaigns – and some failures.

The Death of Direct Mail
This 45-60 minute presentation is based on a provocative chapter I wrote for a book called "Direct Marketing in the Next Century." It discusses all the growing pressures on direct mail, environmental, governmental, privacy issues, as well as the competitive pressure of new media such as interactive television and computers, and what we can expect in the future. It also addresses how we will need to adapt and change, in order to compete in this difficult new environment.

The Care and Feeding of Creative
This 60-minute presentation will show you the power of a big idea and how to recognize one. You'll learn how to get the best creative work, even if you only have a very small budget. You'll discover how to motivate creative people to love their work and do their best. And you'll find out how to reward creative people – without spending any money at all.

How to Win Back 10 Million Customers (One at a Time)
This 60-minute presentation focuses on loyalty, rewards programs and retention. It also details my six years of running the AT&T campaign to "win customers back" to AT&T. This has been the single most successful direct marketing campaign in the U.S. We tested hundreds of packages, offers, ways of reaching the customer. We came up with the most powerful offer in the world (a real check). And we won back over 10 million customers.

Direct Marketing on a Shoestring
This 90-minute presentation is based on my "DM on a Shoestring" Award Show (now in its 7th year in New England). It showcases the most innovative winners, and describes the "Shoestring Thinking" mentality – or how to squeeze the most value out of every advertising dollar.

Creativity for the Rest of Us
Despite what you may think – that you are not a creative person – it's not your fault. You were born that way. This presentation shows you how to tap into the hidden creative capabilities that we all have, and use them in direct marketing. It examines how and why creative thinking is different, and has nothing to do with the ability to draw or write. It also shows you how to apply creative thinking to everything from media selection to choosing an offer.

$5,000 per one hour speech