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Every program George Whalin does is custom-tailored to fit the needs and expectations of the audience with content designed to address the problems, concerns, issues, and trends within the industry segment. His goal is to make sure the material presented is always relevant and of value to the group. His programs have been designed to provide retailers with dozens of ideas they can use to make their stores more competitive, sell more merchandise, better serve their customers, and grow their businesses.
TOPICS:
Retail Success! Increase Sales, Maximize Profits, and Wow Your Customers in the Most Competitive Marketplace in History
Based on his bestselling book, George's Retail Success keynote is jam-packed with ideas, strategies, and cutting-edge concepts every retailer can put to use achieving their own success. Here's just some of what the program covers...
- How revolutionary retailers redefine the marketplace
- How you can differentiate your store, merchandise, and service from the competition...and reap the rewards
- Why great stores need more than a great location
- A low-cost strategy that can significantly increase sales in any store regardless of size
- Why you must understand what customers think about your store, your people, and your merchandise
- Strategies, actions, and attitudes that limit retail success
- Why you should only hire nice people to work in your stores
- How a "passion for retail" separates the extraordinary from all the rest
- How to avoid the problems that have caused some of America's oldest retail companies to fail
- How to survive and thrive in any kind of economy
Great Store Managers Make Great Stores!
From his work with retailers all across the country, George Whalin has identified the important common characteristics that make the most effective store managers so much better than the rest. The ideas, skill-building methods, and management-improvement concepts George talks about in this seminar are built around these characteristics.
In this highly interactive educational experience, managers identify what it will take to improve the overall productivity of their stores. They fine-tune their own communication skills, personal focus, and leadership abilities as well as learn how to use motivational tools and daily people-building activities to improve the performance of their employees.
Stop, Look, Touch, and Buy: The Dynamics of Merchandising
This seminar has a fresh approach to creating exciting store environments and displaying merchandise so that more customers stop, look, touch, and buy.
Participants learn how to:
- Fine-tune store layouts to improve traffic flow
- Create a strong, unique visual image for their stores
- Maximize merchandise exposure
- Create effective planograms
- Create eye-catching displays that sell more merchandise
- Use signs, props, and effective lighting to make displays come alive and attract customer attention
- Merchandise stores to maximize impulse sales
- Create dynamic, attention-grabbing displays on a limited budget
- Use the right fixtures
- Use background music to enhance the customer's shopping experience
- Use holiday and special event merchandising to increase sales
12 Powerful Advertising Secrets Every Retailer Should Know
In this high-impact seminar, George provides retailers with an inside look at some common advertising misconceptions and shows them how to use 12 powerful advertising secrets to ensure their dollars are well spent and their advertising gets results.
The powerful secrets revealed in this seminar will help anyone responsible for retail advertising achieve real cost savings and measurable sales increases.
Power, Punch & Pizzazz! Create Advertising that Grabs Customer Attention and Sells More Merchandise
Retailers know that some portion of their advertising dollars is wasted. This high-content educational seminar will give your members or franchisees the insights, ideas, and tools they need to identify why those dollars are being wasted. They will learn what they can do to get the most from their advertising investment, attract more customers, and sell more merchandise.
The techniques outlined in this seminar will help retailers make better use of newspaper, magazine, direct mail, radio, television, and Internet advertising. Using real-world examples, George shows what works, what doesn't, and how to create a campaign that stands out from the thousands of advertising messages consumers see and hear every single day.
Customer-Direct Marketing: Increase Retail Sales with High-Impact Direct Mail & E-Mail
Customer-direct marketing means taking the message direct to the consumer using targeted direct mail, innovative e-mail, blogs, and even podcasts. By taking the message direct to the consumer, retailers can attract attention, better connect with customers, and build long-term relationships.
This more personal marketing method can be used to target specific, narrowly defined groups of customers; communicate more effectively with current customers; increase store visits; and sell more to every customer.
Today e-mail is one of the most effective marketing tools retailers can use, yet many either don't use it at all or don't use it to its fullest potential. George illustrates the value of e-mail and shows retailers how to take their message direct to the customer.
Double Your Sales and Triple Your Profits with High-Impact Marketing and Promotions!
In this nuts-and-bolts seminar, George Whalin teaches independent and small-chain retailers how to develop a marketing strategy that maximizes every marketing effort. He shows them proven, cost-effective methods for using print, radio, TV, e-mail, and direct-mail advertising and promotions to get more customers into their stores and keep them coming back again and again
This seminar is not about theory. Retailers learn practical, usable marketing ideas and tools they can put to work in their stores to do more business.
Competition? What Competition! Standing Out in Today's Competitive Retail Marketplace
In this presentation, George Whalin shows retailers how to distinguish their stores from every other retailer and stand out from the competition.
Retailers Learn:
- What today's consumers want and expect from retailers
- Why everything from store design to customer service to use of technology helps retailers distinguish themselves from the competition
- How marketplace positioning helps the best retailers grab a larger and larger share of consumer dollars
- How a small group of narrowly focused retailers have been able to grow and prosper year after year
- Why consumer demographics, buying habits, and distinct ethnic groups will continue to play an important role in retail success
How to Find an Eagle in a Flock of Turkeys! Finding, Hiring, and Keeping the BEST Retail Employees
Successful companies employ the best, hardest working, and most dedicated people. Every step retailers take to find, hire, and keep the best employees will pay off in lower costs, improved productivity, better customer service, and increased sales. Whether hiring full-time or part-time employees, this practical "how to" seminar gives retailers the tools they need not only to find, hire, and keep the best people but to create a motivational climate where good people work best.
Customer Focused Selling
This seminar provides retail salespeople with the selling tools, communications skills, and proven effective selling methods they need to help them sell more merchandise, serve customers better, and build long-term customer relationships for the store. |
